We also eliminated garment hangtags for this season’s production. Hangtags are helpful in telling the Fair Indigo story, but we felt it was a waste of resources – and frankly, a waste of time, energy, and labor attaching those little hangtags to every garment. So we decided to print the Fair Indigo story directly on the polybag, keeping our packaging and marketing waste to a minimum. Win-win!
The new polybags read as follows:
“After years in the apparel industry, a small group of us started Fair Indigo because we knew there was a better way to do business. To create modern, quality clothes while paying the good people who make them a fair and living wage. Instead of racing to the bottom, we help life people up.
Each garment is meticulously fashioned with great care using premium materials like organic Pima cotton and sustainably herded alpaca. We build garments you’ll want to wear for years, with quality that ensures you can.
Thank you for helping us change the world, one stitch at a time.”