In addition to using organic cotton whenever possible and paying living wages, we’re now laser focused on reducing clothing waste – one of the biggest and least reported problems in the apparel industry. Since 1980, Americans are buying 5 times as much clothing and discarding it 3 times faster – mostly to landfills. All this Fast Fashion is an unmitigated disaster for the world’s resources (especially water) and for its low-paid garment workers.
Some days it feels like we’re a teacup trying to stave off a tidal wave but we’re trying to be part of the “let’s waste less” solution in two ways.
First, designing clothes that are Forever in Fashion. We don’t want you looking in your closet, finding a Fair Indigo item, and thinking “that’s so 2016.” It doesn’t mean we won’t nod to current trends, but our focus is on style that endures through multiple years. Minimalism, in many areas of life, can feel great! And do good.
Second, clothing has to last. You know that favorite tee in your closet you bought five years ago for $10? Yeah, that probably doesn’t exist. So we strive not only to design pieces you’ll want to wear for years, but to build in quality that insures you can.
Which is what leads us to Peru. Honestly, there is no better place on earth to make clothing. In terms of climate, Peru has it all. In fact, it contains 28 of the world’s 32 climates – more than any country on earth. The diversity of what Peru can grow, raise, and harvest is remarkable. “Coast. Mountain. Jungle.” It’s almost a national mantra seen everywhere from travel brochures to restaurant menus. Peruvians take great pride in their three regions, each with a rich and distinct indigenous history, several micro-climates, and a wonderful diversity of flora, fauna, and flavors.