Privacy & Security


Fair Indigo Privacy Policy (Last Updated July 23, 2021)

This Privacy Policy describes how your personal information may be collected, used, and shared when you visit or make a purchase from the Fair Indigo or Joobles websites located at or (the “Sites.

The terms “Fair Indigo”, “Joobles”, “The Joobles”, “we”, “us” and “our” refer to Fair Indigo, LLC and may include our affiliates and third party service providers.

By visiting and using our Site, you agree to accept the terms of this Privacy Policy as may be updated from time to time.

1. Personal Information We Collect

We collect certain information including personal information when you visit our Site. The type of information we collect depends on what you do when you visit.

A. Information You Provide to Us

Examples of the types of personal information that we may collect from you when you visit the Site include:

• Your contact details, such as your name, title, company/organization name, email address, telephone numbers, and physical address;
• Billing and payment information such as billing addresses, credit card information, and bank account information you provide to us in order to make a purchase;
• Your preferences with respect to email and SMS (text ) marketing;
• Commercial information such as records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or preferences;
• Your inquiries about and orders for our products and services, as well as information that assists us in identifying the best products and services for you;
• Feedback you provide to us regarding our Site, products and services; and
• Other information that you may choose to provide to us including information you provide in response to a promotional offer or contest we may make on our Site.

By entering your email in the checkout and initializing a purchase, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and email marketing offers. You acknowledge that consent is not a condition for any purchase.

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 20 a month. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from email marketing messages, you may click the unsubscribe link located at the bottom of each email or you may contact us directly at to instruct us to unsubscribe you.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

B. Information We Collect Automatically

We also collect certain types of information through automated means whenever you access or use the Site. Examples of the information we may collect automatically include the Internet protocol (IP) address of the computer you are using; your browser type, capabilities, and language; your operating system; the date and time you access our Site; your browsing behavior, including the pages and products you view, and the links you click; location information; and the Internet address of the website from which you linked directly to our Website. 

  1. Cookies and Other Automated Tracking Technologies

    Cookies are small files that websites save to your hard disk or to your browser’s memory for record-keeping and other legitimate business purposes.

    If you do not wish to receive cookies or other automated tracking technologies such as web beacons, entity tags, and HTML5 local storage, you can adjust the appropriate settings in your browser. Please note, however, that rejection of cookies or other tracking technologies may affect the functionality of parts of our Website. Additional information about cookies may be found here:

    Your browser may transmit a “Do Not Track” signal to online services you use or visit. We do not monitor or respond to “Do Not Track” signals. For more information on “Do Not Track,” visit

    ii. Location Services

    Your location may be derived from your Wi-Fi, Bluetooth, and other device setting. Certain Site functionality requires that you enable these Location Services. For example, as needed to fulfill your requests, for the website functionality, and for other purposes described in this Privacy Policy. You may be able to adjust the settings of your device so that information about your physical location is not sent to us by (a) disabling Location Services or similar geolocation functions within the device settings; or (b) denying the website permission to access location information by changing the relevant preferences and permissions in your computer, mobile device, or browser settings. However, disabling Location Services may limit how you can use the Site.

    2. What We Do with the Information We Collect

    We use personal information to deliver services or execute transactions you request, such as providing you with information about our products and services, processing orders, answering customer service requests, sending you emails and SMS messages, and facilitating the use of our Site.
    We may also use your personal information to improve our Site (including our security measures) and related products or services, or to make our Site easier to use by eliminating the need for you to repeatedly enter the same information, or by customizing our Site to your particular preference or interests. We may combine the information you provide to us with information we obtain from other users in order to improve our Site and the products and services we offer.
    You may opt out of receiving future mailings and communications from us by contacting us as set forth below. You may continue to receive communications about your account or orders even after you opt out.

    3. How We May Share Your Personal Information

    We share your personal information with third parties who assist us in providing you with products and services. For example, we may share information:

    • With vendors, suppliers, service providers, consultants, contractors, or other third parties that we use to support our business, including service providers that perform web hosting, data cloud storage, website and/or mobile application development, and e-commerce functions including credit card processing and fulfillment;
    • With third party service providers to deliver and improve certain content, services, and features of the Site, help us understand how the Site is used, to assist us in improving the content, operation, and functionality of the Site, and other legitimate business purposes;
    • To allow third parties to link the Site to your social media accounts, websites, and applications to track your activity and collect certain information when you use the Site;
    • To anyone to whom you send communications through the Site, including any electronic gift card transactions;
    • To fulfill the purpose for which you provide us the personal information;
    • For any other purpose disclosed by us when you provide the information; and
    • Whenever you specifically consent to sharing.

    We may share your personal information with our affiliates and with third parties in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our (or our subsidiary’s) assets.

    We will share your personal information as reasonably necessary to protect the rights, property, goodwill, and safety of Fair Indigo, LLC and its employees, partners, and affiliates or of other users of the Site, and whenever we are required to do so by law.

    4. Security We Use to Protect Your Privacy

    While no site can guarantee the security of your personal information, we use industry accepted security technologies, practices and protocols to minimize the risk of loss, misuse and alteration of the information under our control including the personal information you entrust to us.

    5. Your Options Regarding Your Personal Information and Our Site

    You have options when deciding how to share your personal information with us. You can visit our Site anonymously by not volunteering information and turning off the automated tracking technologies. However, this approach may prevent you from taking advantage of many of our Site’s most useful features.

    6. Additional Rights for California Residents

    California residents have additional privacy rights under the California Consumer Privacy Rights Act. If you are a California resident, you have the right to know the personal information we have about you and you also have the right to ask that we delete that information, with certain limitations.

    A. Right to Know

    If you are a California resident, you can ask us what personal information we have collected from you, and how we have used, disclosed, and shared that information in the preceding twelve (12) months.

    B. Right to Deletion

    California residents can also request that we delete your personal information. However, we may not delete all of your personal information if we need to retain the information to (1) complete a transaction for which the personal information was collected, provide a good or service requested by you, or perform a contract we have with you; (2) for security purpose, in order to detect data security incidents; (3) debug or repair any errors; (4) to protect against fraud or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; or (5) to use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information, such as improving our products and services.

    Note, however, that if we delete your personal information, many of our services will not work the same including, for example email newsletters and product recommendations.

    C. Requesting Your Information and/or the Deletion of Your information

    To submit a request to know or a request to delete, please contact us at You will be required to verify your identity before we can fulfill your request. If you wish to make multiple requests under this section, we recommend sending the deletion request last, as we will not be able to fulfill your other requests once we have deleted your information. We will maintain a record of your request to know or request to delete.

    7. Children’s Privacy

    The Site is not intended for use by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about your child, please contact us as set forth below.

    8. What Can You Do About Violations of This Privacy Policy?

    If at any time you believe we have not adhered to this Privacy Policy, please notify us and we will make all commercially reasonable efforts to promptly address your concerns. We can be contacted as set forth below.

    9. Contact Information

    If you have any questions about this Privacy Policy, our privacy practices, or your dealings with the Site, you can contact us as follows:

    Phone: 1.800.520.1806
    Mail: Fair Indigo, LLC. 579 Donofrio Dr Ste 104, Madison WI 53719

    10. Governing Law

    Our online privacy practices are governed by the laws of the United States and the state of Wisconsin or, in the case of California residents, the laws of the United States and the state of California. If you are accessing the Site from outside the United States your country may mandate a different privacy standard, in which case you should not share your personal information through our Site.