News

A true love story isn't all romance and butterflies and magic. True love is time and effort. True love is caring. True love endures. Let me tell you a fashion love story.

When is a dress more than just a piece of clothing? When it becomes the symbol of a movement. When it inspires conversations. When it motivates and encourages and brings hope. When it empowers. Dressember's slogan is "You can do anything in a dress" and I couldn't agree more. Never heard of Dressember? Let me give you a little background.

We've recently made LOTS of enhancements to our website. Our goal is always to make your experience as easy and informative as possible. Check out the new features here!

Sparking Joy is all the rage. People across the country are decluttering and simplifying their lives thanks to the Netflix series Tidying Up with Marie Kondo. Having moved a dozen times in my adult life, I fully support the idea of owning less. That's where good design comes in.

The world grows a LOT of cotton. 57 billion pounds a year. The best cotton - Pima - is 2% of the total. Organic Pima cotton? Yes, 0.0005%. We're talking 5 bushels out of every million! And that's where we play. Most of Fair Indigo's fabrics are made with Organic Pima cotton.

Last fall we made the decision to eliminate all hang tags on our men's and women's garments. It was an easy decision to make - reduce paper and plastic waste? Save labor time at our production facility attaching said hang tags? Done and done.

We've made the decision to discontinue our Organic All-Cotton Fleece for now - a sad decision indeed. Our fleece is rare - besides being made from super-soft-and-strong organic Pima cotton, it's made from ONLY super-soft-and-strong organic Pima cotton. Almost all fleece on the market today is made from part or all synthetic fibers. The final product has been beautiful, soft, and warm jackets and dresses. 

CHANGE. There may be no more hopeful word in the English language. The last days of the year are often spent reflecting on what change we’d like to create in our own lives.

I have vivid and fond memories of decorating the Christmas tree as a little girl. Ours was never one of those perfectly choreographed trees, with precisely spaced and color-coordinated ornaments perched among garland and ribbon. No, ours was one of those mish-mash trees, decorated with a motley, genre-crossing selection of ornaments.

Here at Fair Indigo we are counting down the days. In t-minus 60 (ish), we’ll start shipping orders from a new warehouse. Today orders are shipped from dozens of Amazon fulfillment centers around the country.

More than once, I heard a passersby say something to the effect, “wow, that’s so soft, but I just don’t like the idea of baby alpacas being sheared.”After politely correcting this misconception, it was clear we needed to do some educating on what baby alpaca actually is and is not.

In the world of fabric dyes there are 2 types – natural and synthetic. Natural dyes use items found in nature, such as minerals, roots, berries, bark, leaves, and wood to alter the color of fabric and yarns. At first blush, it would seem using natural dyes would be a natural extension of using organic cotton, which we use in the vast majority of our products. So why don’t we use natural dyes in our clothing?